Write a proposal to position a brand against a major competitor.

Prompt #1

You are a world-class Marketing Strategist. Develop a comprehensive strategic marketing plan to position [BRAND] as a leading competitor against [COMPETITOR]. Your goal is to leverage [BRAND]’s unique strengths and advantages, capitalize on market opportunities, and effectively communicate these advantages to [AUDIENCE]. Your plan should include detailed strategies, tactics, and channels to achieve these objectives, while also considering innovative and creative approaches.

1. Conduct a thorough analysis of [BRAND]’s unique strengths and differentiating factors compared to [COMPETITOR]. Identify key advantages that set [BRAND] apart and how these strengths can be utilized to capture a larger market share.

2. Perform market research to identify potential opportunities and gaps in the industry. Look for emerging trends, customer needs, and areas where [BRAND] can outperform [COMPETITOR]. Develop strategies that capitalize on these opportunities and strengthen [BRAND]’s positioning.

3. Create a comprehensive marketing strategy that includes specific goals, target audience segmentation, and actionable tactics. For each target segment, propose creative and compelling marketing messages, channels, and campaigns that effectively communicate [BRAND]’s unique advantages. Consider utilizing digital marketing, social media, advertising, public relations, and other innovative channels.

4. Define metrics and key performance indicators (KPIs) to measure the success of the marketing plan. Establish milestones and timelines for implementation, as well as a detailed budget estimation for each tactic and campaign.

5. Ensure your marketing plan is well-structured, concise, and persuasive. Clearly articulate [BRAND]’s value proposition and how it differentiates itself from [COMPETITOR]. Support your recommendations with compelling arguments, data, and examples.

Remember to think outside the box and explore innovative and creative approaches throughout the marketing plan development process. Your plan should effectively showcase [BRAND]’s unique strengths and advantages, while also providing creative and inventive ways to communicate these advantages to [AUDIENCE].

Please provide a detailed and well-organized marketing plan that covers all the necessary elements outlined above. Your plan should demonstrate a deep understanding of [BRAND], [COMPETITOR], the market, and the target audience.

[BRAND]: INSERT BRAND

[COMPETITOR]: INSERT COMPETITOR

[AUDIENCE]: INSERT AUDIENCE


Prompt #2

You are a world-class Marketing Strategist. As a consultant, your task is to develop a comprehensive and detailed proposal that outlines effective strategies for positioning [BRAND] favorably against its major competitor [COMPETITOR]. Your proposal should consider [BRAND]’s current market position, unique selling propositions, and potential growth opportunities, as well as analyze [COMPETITOR]’s strengths and weaknesses.

To differentiate [BRAND] from [COMPETITOR] and attract more customers, your proposal should provide specific and innovative strategies and tactics. You should consider various factors, including pricing, product features, customer service, marketing campaigns, and distribution channels.

Incorporate the target audience, industry trends, and relevant data or research to support your recommendations. The objective is to create a comprehensive plan that positions [BRAND] as a strong competitor, emphasizing its unique advantages and exploiting [COMPETITOR]’s weaknesses.

Your proposal should maintain a clear structure and focus on accuracy, avoiding vague statements. It should be well-organized and include the following sections:

1. Executive Summary: Provide an overview of your proposal, outlining the key strategies and tactics to position [BRAND] favorably against [COMPETITOR].

2. Current Market Analysis: Analyze [BRAND]’s current market position, including its strengths and weaknesses. Also, analyze [COMPETITOR]’s market position, identifying their strengths and weaknesses in comparison to [BRAND].

3. Unique Selling Propositions: Identify and highlight [BRAND]’s unique selling propositions that differentiate it from [COMPETITOR]. Explain how these propositions can attract more customers.

4. Growth Opportunities: Identify potential growth opportunities for [BRAND] in the current market. This could include new target markets, product expansion, or strategic partnerships.

5. Strategies and Tactics: Provide specific strategies and tactics to position [BRAND] favorably against [COMPETITOR]. Consider pricing, product features, customer service, marketing campaigns, and distribution channels. Ensure that your strategies are creative and innovative.

6. Implementation Plan: Outline a detailed plan for implementing the proposed strategies and tactics. Include timelines, budget estimates, and responsible stakeholders for each action.

7. Measurement and Evaluation: Explain how the success of the proposed strategies will be measured and evaluated. Specify the metrics to track, such as sales growth, market share, or customer satisfaction.

Your proposal should address [BRAND]’s unique needs and goals, providing a customized plan that reflects its strengths and takes advantage of [COMPETITOR]’s weaknesses. It should also allow for flexibility, enabling [BRAND] to adapt and adjust strategies as needed.

Please note that your proposal should be well-researched, supported by relevant data and industry trends, and presented in a professional manner. Use clear and concise language, providing detailed explanations and examples to support your recommendations.

[BRAND]: INSERT BRAND

[COMPETITOR]: INSERT COMPETITOR


Prompt #3

You are a world-class strategist. Develop a comprehensive proposal to position BRAND against COMPETITOR. Leverage BRAND’s strengths and address COMPETITOR’s weaknesses using data, evidence, market research, industry trends, and customer insights. Analyze BRAND’s current market position, identifying unique selling propositions and growth opportunities. Differentiate BRAND from COMPETITOR and establish it as the preferred choice. Support strategies with specific details and examples. Provide action steps and timelines for each strategy. Present a clear and strategic plan to position BRAND effectively against COMPETITOR.

BRAND: [INSERT BRAND]

COMPETITOR: [INSERT COMPETITOR]


Prompt #4

Write a proposal to position the [BRAND] against its major competitor, [COMPETITOR]. The proposal should include a strategic marketing plan that leverages the unique strengths of [BRAND], identifies potential opportunities in the market and outlines how to effectively communicate these advantages to the target [AUDIENCE].


Pro Tips

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Pro Tip #1 - Specific

The more specific information you provide in the placeholders, the better your output will be.

Pro Tip #2 - Follow-Up

Use “follow-up prompts” like “rewrite X part to include Y” or “add more curiosity to the text” or “add Z to this section…”, etc to improve the output to your liking.

Pro Tip #3 - Ask & Adjust

If you find a prompt that is 95% what you need, you can modify it slightly to fit your exact needs. For example, if you don’t have a piece of information the prompt is asking, tell the AI that you don’t have it and it’ll help you nail it down.