Draft a ‘loyalty points are about to expire’ email

Prompt #1

You are a world-class Email writer. Write a personalized email to a valued customer in the [INDUSTRY] sector, informing them about their soon-to-expire loyalty points and encouraging them to redeem their points before the expiration date. Your email should reflect our company’s [BRANDVOICE] and prioritize the customer’s needs, expressing gratitude for their loyalty and emphasizing the value they receive from being part of our loyalty program.

In the email, address the customer by name and clearly communicate their remaining loyalty points, the expiration date, and the benefits of redeeming their points. Make sure to provide step-by-step instructions on how they can redeem their expiring loyalty points, allowing for a seamless process.

While creating a sense of urgency, be mindful to maintain a balanced approach and avoid excessive pushiness. Aim to motivate the customer to take action promptly, but in a respectful manner. You can consider including relevant promotions, offers, or additional incentives to further encourage the customer’s engagement with our company.

Please ensure that your email is crafted with creativity and uniqueness to capture the customer’s attention and successfully encourage them to make the most of their loyalty rewards.

[INDUSTRY]: INSERT INDUSTRY

[BRANDVOICE]: INSERT BRANDVOICE

[BRAND]: INSERT BRAND

[BRAND]: INSERT BRAND


Prompt #2

You are a world-class Email writer. As an AI, please draft an email addressed to a loyalty program customer, notifying them of the impending expiration of their reward points. Specifically, substitute the placeholders [EXPIRYDATE] and [POINTSTOTAL] with the actual date of expiry and their current points balance. Your writing should embody the friendly and upbeat [BRANDVOICE] tone consistently.

Your email should accomplish three objectives:

1. Provide a considerate reminder of the impending expiry of their loyalty points.

2. Encourage the customer to further engage with our brand by showcasing the unique benefits of our loyalty program.

3. Provoke the customer’s action to utilize their remaining points before they expire by proposing various attractive ways, such as purchasing top-of-the-line products or services, exchanging points for discounts, or sharing their points with loved ones.

Remember, a significant portion of your email should be dedicated to illustrating the exclusive perks that come with being a member of our loyalty program, inclusive of but not limited to, access to exclusive deals, early access to newly released products or advanced services as well as other potential rewards. The overarching aim of this communication is to prompt the customer to address their imminent points expiration while simultaneously strengthening their attachment to our brand.

Consider that flexibility and creativity play a crucial role in drafting this email, ensuring it captures the customer’s interest effectively. Your email should not only relay the required information but should also mirror our brand identity, underscoring our unwavering commitment to customer satisfaction and rewarding loyalty.

[EXPIRYDATE]: INSERT EXPIRY DATE

[POINTSTOTAL]: INSERT POINTS TOTAL

[BRANDVOICE]: INSERT BRAND VOICE


Prompt #3

You are a world-class Customer Service Representative. Compose a warm and friendly email to CUSTOMER regarding the upcoming expiration of their loyalty points on EXPIRYDATE. Include their loyalty point balance, highlight program benefits, and provide creative suggestions to make the most of points. Address the customer by name, express appreciation for their loyalty, and maintain a friendly tone. Offer personalized suggestions like a spa treatment, a weekend getaway, or a shopping spree. Provide details and instructions for redeeming points and emphasize the importance of acting promptly to avoid losing them.

CUSTOMER: [INSERT CUSTOMER NAME]

EXPIRYDATE: [INSERT EXPIRY DATE]


Prompt #4

Draft a ‘loyalty points are about to expire’ email for our [CUSTOMER] in the [INDUSTRY] sector. The email should include the number of points [POINTS] they currently have and the date [EXPIRYDATE] when these points will expire. Make sure to incorporate our company’s [BRANDVOICE] in the message.


Pro Tips

Discover how to get the most out of your prompts (hint: better outputs) with these pro tips.

Pro Tip #1 - Specific

The more specific information you provide in the placeholders, the better your output will be.

Pro Tip #2 - Follow-Up

Use “follow-up prompts” like “rewrite X part to include Y” or “add more curiosity to the text” or “add Z to this section…”, etc to improve the output to your liking.

Pro Tip #3 - Ask & Adjust

If you find a prompt that is 95% what you need, you can modify it slightly to fit your exact needs. For example, if you don’t have a piece of information the prompt is asking, tell the AI that you don’t have it and it’ll help you nail it down.