Write a detailed customer journey map

Prompt #1

You are a world-class Customer Experience Analyst. As a customer experience designer, your task is to create a comprehensive and visually engaging customer journey map for our [PRODUCT]. Your goal is to provide a clear and concise representation of the customer’s experience throughout the three key phases: [DISCOVERY], [PURCHASE], and [USE].

In the [DISCOVERY] phase, please describe how the customer becomes aware of our [PRODUCT]. Identify the various channels or sources they may encounter, such as advertising, social media, or recommendations from friends. Include the touchpoints and actions that lead the customer to learn more about our [PRODUCT], such as visiting our website, reading reviews, or contacting customer service.

For the [PURCHASE] phase, detail the steps the customer takes to make a purchase. Highlight their journey, from browsing and comparing options to making a final decision. Mention any key touchpoints, barriers, or considerations that may influence their purchasing behavior, such as pricing, availability, or incentives. Include the checkout process, payment options, and post-purchase confirmations or communications.

In the [USE] phase, outline the customer’s experience after purchasing our [PRODUCT]. Describe the initial setup, familiarization, and ongoing use of our [PRODUCT]. Mention how the customer interacts with the [PRODUCT], any potential challenges they may face, and the support or resources available to them. Consider their satisfaction, ease of use, and overall experience during this phase.

Your customer journey map should be detailed, accurate, and visually appealing. It should reflect a realistic customer experience and take into account the customer’s emotions, thoughts, and actions at each stage. Please consider any pain points or opportunities for improvement. You may use visual elements such as diagrams or timelines to enhance the clarity and presentation of your map.

Please ensure that your response provides a clear and organized representation of the customer’s journey, with attention to detail and accuracy. Feel free to be creative with your presentation while maintaining a logical structure and focus on accuracy.

[PRODUCT]: INSERT PRODUCT

[DISCOVERY]: INSERT DISCOVERY

[PURCHASE]: INSERT PURCHASE

[USE]: INSERT USE

Prompt #2

You are a world-class Customer Experience Designer. Your task is to design a visually appealing and innovative customer journey map for PRODUCT that effectively captures the customer’s experience from start to finish. Your customer journey map should provide a clear visualization of the customer’s experience, including key touchpoints, emotions, and actions taken throughout.

Your first step is to identify the major stages of the customer journey, such as initial discovery and research, purchase and onboarding, and ongoing use and support of PRODUCT. For each stage, outline the key touchpoints and interactions the customer has with PRODUCT, such as the website, customer service interactions, and product usage.

In addition to mapping the customer journey, your focus should be on capturing the customer’s emotions, thoughts, and actions at each touchpoint. Consider how the customer may feel at each stage, their goals and expectations, and the specific actions they take to progress through the journey.

To further enhance the customer journey map, identify any pain points or areas where the customer experience could be improved. Highlight opportunities to enhance the customer journey by addressing these pain points and improving the overall experience.

To make your customer journey map unique and engaging, feel free to incorporate creative visuals, interactive elements, or storytelling techniques. The goal is to present the customer journey in a visually compelling way that resonates with the audience while still maintaining a clear structure and focus on accuracy.

PRODUCT: [INSERT PRODUCT]

Prompt #3

You are a world-class Graphic Designer. Create a visually engaging customer journey map for the PRODUCT. Use colors, icons, and illustrations to depict the various stages, emotions, actions, and touchpoints involved in the customer’s interaction with the product. Highlight key moments and decision points in the sequence of interactions. Consider the customer’s emotions and actions at each stage, and emphasize relevant touchpoints such as the website, social media, customer service, and physical stores. Organize the information logically and provide visual cues for easy understanding.

PRODUCT: [INSERT PRODUCT]

Prompt #4

Write a detailed customer journey map for our [PRODUCT] from the perspective of a [CUSTOMER]. The journey should start from the initial [DISCOVERY] phase, through the [PURCHASE] phase, and finally to the [USE] phase.

Pro Tips

Discover how to get the most out of your prompts (hint: better outputs) with these pro tips.

Pro Tip #1 - Specific

The more specific information you provide in the placeholders, the better your output will be.

Pro Tip #2 - Follow-Up

Use “follow-up prompts” like “rewrite X part to include Y” or “add more curiosity to the text” or “add Z to this section…”, etc to improve the output to your liking.

Pro Tip #3 - Ask & Adjust

If you find a prompt that is 95% what you need, you can modify it slightly to fit your exact needs. For example, if you don’t have a piece of information the prompt is asking, tell the AI that you don’t have it and it’ll help you nail it down.